SUSTAINABILITY FOR BEAUTY

I am your potential customer. I have been seeking out safe, natural beauty and household products for over 20 years. Now I am one of the many doing that not one of the few. There is a huge opportunity for the industry to offer the features that consumers are demanding.

Beauty and wellbeing

From the early 2000s I began to actively learn more about ingredients in our everyday products and the benefits of organic cultivation. I discovered the links between certain chemicals and breast cancer risk. I then became a breast health educator and I talked to women about prevention and wellbeing. The views I expressed then are widely accepted today. As I wanted to recommend the best products to people, I was a consultant for pioneering organic beauty brand, Neal's Yard Remedies.

At that time, I became a non-executive director for prevention charity Breast Cancer UK (BCUK) and was introduced further to the science and research behind breast cancer risk, including the impact of certain hormone-disrupting chemicals and plastics.

I then went on to work as a freelancer for BCUK and worked with their CEO to set up an Ambassador programme to share empowering information with women in the workplace and the community. 

For my blog, I have interviewed inspirational sustainability leaders, Anna Brightman of UpCircle Beauty and Christina French of Essench 

Find out more about me.

Organic household brand

The household industry faces very similar challenges as the beauty industry in terms of ingredients and packaging. For the growing number of conscious consumers it is part of living a healthy lifestyle. I developed a marketing strategy for organic cleaning and laundry company, Greenscents. I worked with the founder for 4 years to implement the strategy and move the brand forward. I have never met such loyal and enthusiastic customers! It was always my mission to educate people that the ingredients are just as important as the packaging.

During my time with Greenscents, I built up a strong relationship with the Beauty & Wellbeing team at the Soil Association and know many of the brands who are active in that space. As a result of that, I set up collaborations with a number of well-known organic businesses.

I have worked in wide range of mainly consumer-facing industries. When I moved on from live events, I worked in the fashion industry before joining my husband to run his landscaping business. Alongside my breast health work, I spent 4 years with campaigning organisation Fashion Revolution. The fashion industry has many connections with the beauty industry as well as sharing many of the same challenges. The hospitality industry is another industry which aims to inspire and is starting to address single use plastic and chemicals used inside properties. I freelanced for sustainable tourism company, Wayaj, to re-evaluate their brand, launch their new online booking engine, Alight, whilst developing content such as blogs and webinars. This broad experience means that I have seen the best sustainable solutions in a number of different industries. I can share this knowledge and best practice with you.