Accesso effettuato come:
filler@godaddy.com
Accesso effettuato come:
filler@godaddy.com
The fashion industry has significant negative impacts on the environment, nature and people. This means that there are far-reaching opportunities to make positive changes by embracing sustainable fashion initiatives. Such as the circular economy, tackling the returns problem, considering nature in fabric choices and engaging with the entire value chain.
Inspired to find out more about starting on your sustainability marketing strategy?
Synthetic fabrics are damaging to the environment and encourage eczema and sweating! There are so many innovative fabrics to showcase from bamboo to pineapple.
This is a major cost in monetary and carbon emission terms. Come up with new ways to discourage returns or reward customers who don’t order more than they need.
There’s a real shift away from the wasteful linear model of fast fashion towards encouraging customers to repair and repurpose.
Consumers demand transparency and want to know who made their clothes. Share the stories of your makers to bring that human connection.
It may seem strange to encourage your customers to buy less. But having a focus on quality and longevity leans in to consumer demands for spending less.
The fashion industry uses many nasty chemicals in its manufacturing process which can be unseen. Share how you respect nature and avoid methods which harm it.
In my early marketing career, I worked on fashion trade shows for designer and ready-to-wear labels. I experienced the birth of first fashion. My claim to fame is that I helped John Galliano set up his first exhibition stand!
I then moved on to a European menswear retailer and ran their fashion marketing across 4 countries. We had two collections a year: spring/summer and autumn/winter. Most of our clothes were manufactured in the UK or Portugal. How things have changed ...
As well as running a landscaping business with my husband when our children were young, I started to work in the ethical sector and learnt about the impact of chemicals in our everyday lives. I heard Orsola de Castro, co-founder of campaigning organisation Fashion Revolution, speak at the Ethical Consumer conference and I just had to offer to be involved. I worked in the Education Team for 4 years developing resources for teachers as well as setting up a Student Ambassador programme for universities. I then acted as Country Coordinator Liaison for a year to cover maternity leave and had the privilege of collaborating with all the country teams across the world. I also worked with the Global Coordination Team on communication and governance.
As part of my blog, I interview Inspirational Sustainability Leaders. Read here about sourcing sustainable fashion fabrics with Emma Bottomley of Eloma Consultancy.
I have worked in the fashion industry in both B2B and B2C in mainstream and sustainable fashion. I have seen how it has changed and am old enough to remember how it used to be! I have also been active in the health and wellbeing sector. I ran a breast health education business and offered lunchtime educational sessions to corporates. That was over 10 years ago and I was already talking to women about fabrics and the use of chemicals in cultivation, dying and finishing. As well as Fashion Revolution, I freelanced for prevention charity, Breast Cancer UK, to set up and manage their ambassador programme. I also ran the marketing for an organic and household brand, Greenscents, and have become a sustainability advocate and freelance marketing director for a number of businesses within the tourism industry.
This broad experience means that I have seen the best sustainable solutions in a number of different industries. I can share this knowledge and best practice with you.
As I have worked in the ethical arena for over 10 years, I have built up a substantial list of contacts. And if I don't have a specific contact, then I always know where to find one within the sustainable communities I am part of.