Nikki Mattei

Nikki MatteiNikki MatteiNikki Mattei

Nikki Mattei

Nikki MatteiNikki MatteiNikki Mattei
  • Home
  • Why Sustainability
  • What I Offer
  • Sectors
  • About Me
  • My Blog
  • More
    • Home
    • Why Sustainability
    • What I Offer
    • Sectors
    • About Me
    • My Blog

  • Home
  • Why Sustainability
  • What I Offer
  • Sectors
  • About Me
  • My Blog

Sustainability for Live Events

Creating sustainable events

What are the opportunities?

Trade shows, conferences and live events are temporary.  As a result, they can create a lot of waste and one-time use. However, as we know from our experience of the pandemic, nothing can replace the value of face-to-face interaction. We are naturally sociable and when we get together, exciting things happen and innovative ideas are born.


There are so many ways that the events industry can clean up its act and start to create sustainable events. Some of these actions are simple - like reviewing business travel policies and others are more complex such as encouraging your suppliers to be more sustainable. 

  

These are some of the topics you should be addressing in your event marketing strategy:

  

Find out about the sustainability marketing support I offer

Take the first step

If you are inspired to find out more about starting on your sustainability marketing strategy, book a free Sustainability Audit. 

Find out more

Key areas to consider

Temporary stuctures

Temporary stuctures

Temporary stuctures

large screen with people sat on the floor watching

Structures such as exhibition stands, feature areas and stages often generate waste and high energy use. Sustainable events reduce waste and choose eco friendly materials.

Food and drink

Temporary stuctures

Temporary stuctures

single use coffee cup with plastic lid

Live events involve enormous quantities of food and drink. This creates waste and carbon emissions via sourcing, packaging and food choices. Your event marketing communcation can help to change this.

Technology & power

Temporary stuctures

Technology & power

cables for electricity wiring

Temporary events use huge amounts of power. Many physical elements of live events like badging have been replaced by technology to create more sustainable events.

Waste

Travel and transport

Technology & power

hundreds of tents at a festival

I've already mentioned food and packaging waste. Festivals have often received  bad press for discarded items like tents and there are still many single use items which end up in landfill.Again your event marketing can influence consumer behaviour.

Travel and transport

Travel and transport

Travel and transport

passengers on an airplane

International events generate high carbon emissions due to delegates flying to the venue plus the travel and accommodation choices they make during their visit. Share ways to help visitors in your event marketing plans.

DEI & pay

Travel and transport

Travel and transport

registration staff at an event

Many event organisers use temporary staff who may be paid poorly and required to work long hours. Supply chains used by contractors should also be considered. People are an important part of creating sustainable events.

Why I can help you

Experience in your sector

I spent my early career working in the trade show sector and was fortunate to work for many companies in the UK across a variety of sectors. 


I spent 6 years working for the world's leading events company, RX (or Reed Exhibitions as it was known then). I started out organising the special events for World Travel Market and then ran the event marketing for a variety of shows from fashion to publishing, jewellery, hospitality and environmental technology. I worked my way up to be Divisional Marketing Director with a team of marketing staff.


I finished by being an Exhibition Director which meant that I was responsible for all departments involved in running an event, including operations.


Read my interview with Helen Sheppard, RX's Sustainability Director


Sustainable events were not in our vocabulary then but, looking back, I can see the issues and understand the opportunities there are to make things better. I am excited to be part of creating that transformation.


Find out more about me.

Cross-industry expertise

When I moved on from event marketing, I worked in the fashion industry before joining my husband to run his landscaping business. Alongside this, I worked with corporates to offer them breast health education and freelanced for a number of campaigning organisations such as Fashion Revolution and Breast Cancer UK. I have also run the marketing for an organic and household brand, Greenscents, and developed content including webinars for sustainable tourism company, Wayaj.


This broad experience means that I have seen the best sustainable solutions in a number of different industries. I can share this knowledge and best practice with you.

My Committment

logo for chartered marketer for chartered institute of marketing
creatives for climate logo
social value international logo
blue standard by oceanic global
green the uk logo
compare your footprint logo

Copyright © 2022 Nikki Mattei - All Rights Reserved.  

  • Privacy Policy
  • Why Sustainability
  • What I Offer
  • Carbon Footprint
  • Sectors
  • About Me
  • Live Events
  • Fashion
  • Tourism & Hospitality
  • Beauty & Wellness
  • My Blog
  • Climate Action Plan
  • Contact

This website uses cookies.

We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.

DeclineAccept