No one can be unaware of the problem of climate change. There are countless warnings from scientists and sustainability experts. But there is hope. We still have time for transformation and to create a better and fairer world for future generations.
Sustainability and business can be compatible despite what some people may say. In fact, more and more business leaders are realising that they have a unique opportunity to do the right thing - and future-proof their organisation. Here’s why:
Becoming a purpose driven brand is the smart move for any business and the marketing team will be a vital part of that transformation
“We believe the evidence is clear and compelling that brands with purpose grow. In fact, we believe this so strongly that we are prepared to commit that in the future, every Unilever brand will be a brand with purpose.”
"To prosper over time, every company must not only deliver financial performance, but also show how it makes a positive contribution to society. Without a sense of purpose [a company] will ultimately lose the license to operate from key stakeholders."
"Right now, we are facing a man-made disaster of global scale..... If we don't take action, the collapse of our civilisations and the extinction of much of the natural world is on the horizon..... Saving our planet is now a communications challenge"
42% of consumers in Europe have stopped buying products/services that have a negative impact on the environment and society
Corporate sustainability initiatives offer employees a sense of purpose, make them feel valued stakeholders and increase engagement.
People trust brands more than any other institution for the first time ever. 68% believe that CEOs should step in when government does not fix societal issues.