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SUSTAINABILITY & BUSINESS
We have so little time to save the planet…
Do you want to be part of that challenge?
No one can be unaware of the problem of climate change. There are countless warnings from scientists and sustainability experts. But there is hope. We still have time for transformation and to create a better and fairer world for future generations.
Sustainability and business can be compatible despite what some people may say. In fact, more and more business leaders are realising that they have a unique opportunity to do the right thing - and to future-proof their organisation. Here’s why:
- Consumers want to buy more sustainable products and services and they are expecting businesses to lead the way
- Employees want to work for companies who are actively addressing environmental and social justice problems
- Integrating resilience in the face of climate change into your business model is essential for long-term survival
- Climate-related disclosures are already mandatory for many large businesses - stay ahead of the game by starting now before regulation arrives
- CEOs of large corporations are embedding sustainability into their business planning and they wouldn't be doing it unless they could generate profits
- Future-proof your business by embracing sustainability and communicate your purpose
Becoming a purpose-driven brand is the smart move for any business and the marketing team will be a vital part of that transformation
COMPELLING REASONS
Alan Jope, CEO, Unilever
Larry Fink, Chairman, Blackrock
Larry Fink, Chairman, Blackrock
“We believe the evidence is clear and compelling that brands with purpose grow. In fact, we believe this so strongly that we are prepared to commit that in the future, every Unilever brand will be a brand with purpose.”
Larry Fink, Chairman, Blackrock
Larry Fink, Chairman, Blackrock
Larry Fink, Chairman, Blackrock
"To prosper over time, every company must not only deliver financial performance, but also show how it makes a positive contribution to society. Without a sense of purpose [a company] will ultimately lose the license to operate from key stakeholders."
David Attenborough
Larry Fink, Chairman, Blackrock
Kantar, Data & Insights
"Right now, we are facing a man-made disaster of global scale...If we don't take action, the collapse of our civilisations and the extinction of much of the natural world is on the horizon...Saving our planet is now a communications challenge."
Kantar, Data & Insights
Edelman Trust Barometer Report
Kantar, Data & Insights
42% of consumers in Europe have stopped buying products/services that have a negative impact on the environment and society
University of Oxford
Edelman Trust Barometer Report
Edelman Trust Barometer Report
Corporate sustainability initiatives offer employees a sense of purpose, make them feel valued stakeholders and increase engagement.
Edelman Trust Barometer Report
Edelman Trust Barometer Report
Edelman Trust Barometer Report
People trust brands more than any other institution for the first time ever. 68% believe that CEOs should step in when government does not fix societal issues.
MY COMMITMENT
