Sustainability and business

No one can be unaware of the problem of climate change. There are countless warnings from scientists and sustainability experts. But there is hope. We still have time for transformation and to create a better and fairer world for future generations.

Sustainability and business can be compatible despite what some people may say. In fact, more and more business leaders are realising that they have a unique opportunity to do the right thing - and future-proof their organisation. Here’s why:

• Consumers want to buy more sustainable products and services and they are expecting businesses to lead the way

• Employees want to work for companies who are actively addressing environmental and social justice problems

• Integrating resilience in the face of climate change into your business model is essential for long-term survival

• Climate-related disclosures are already mandatory for many large businesses - stay ahead of the game by starting now before regulation arrives

• CEOs of large corporations are embedding sustainability into their business planning and they wouldn't be doing it unless they could generate profits

• Future-proof your business by embracing sustainability and communicate your purpose  

Becoming a purpose driven brand is the smart move for any business and the marketing team will be a vital part of that transformation