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Sustainability marketing strategy
FIND YOUR PURPOSE
So many ways to become a purpose-led brand
If you want to become a purpose-driven business, there are three key elements of you can embrace in your sustainability marketing strategy. At least one of them should resonate with you as a business. Making the right choices will help you avoid greenwashing and create your brand purpose.
Sustainability actually covers three key areas:
Carbon Reduction - the simplest way to address the climate crisis is to reduce the amount of carbon emissions we are putting into the atmosphere. Once your business has identified carbon reductions relevant to your industry, you will want to communicate those achievements.
Protect the Natural World - in recent decades we have used natural resources from all parts of the world as if they were free. These resources are finite and are part of an overall ecosystem of flora, fauna and people which are all connected. Talking about how you are reducing your impact on the natural world through initiatives such as eliminating single-use plastic or offering a repair or recycling scheme are appealing to audiences.
People Matter – we live in a world where people care. There is a rising awareness of the people who produce the goods we consume and a desire to create a fairer, more equal world. If your brand is part of this transformation, it builds trust and loyalty. It also attracts and retains talent for your company – a critical business challenge today.
These three areas offer a new resource of rich and unique content to engage with your audiences. They appeal to their day-to-day needs of saving money and reducing waste. They also engage with their emotions: that human connection with nature; wanting to create a better future for our children and our grandchildren; looking for brands to trust and be inspired by.
Take the first step
If you are inspired to find your brand purpose, take a look at the key issues in the industries I cover.
WHAT I OFFER
MARKETING PLANNING
YOUR COACH AND MENTOR
YOUR COACH AND MENTOR
Update your current marketing strategy to discreetly incorporate sustainability. If you don’t have a marketing plan, you may be climbing the wrong mountain. Let’s work together to create a plan to save you time and money.
YOUR COACH AND MENTOR
YOUR COACH AND MENTOR
YOUR COACH AND MENTOR
You know where you’re going on your journey as a purpose-driven business but it can be a lonely place. Let me support and empower you and your team. Together we can adapt your marketing and communications to tell your unique, impactful story.
WEBSITE AND CONTENT AUDITS
WEBSITE AND CONTENT AUDITS
WEBSITE AND CONTENT AUDITS
Your website is the hub of your marketing strategy and you want to use content to drive traffic to it. I can review and make recommendations for improved SEO, customer experience and relevant content.
SEO CONTENT WRITING
WEBSITE AND CONTENT AUDITS
WEBSITE AND CONTENT AUDITS
AI is not the death of SEO. In fact, it’s even more important. I can write SEO copy for your blogs, website or impact reports which will authentically communicate your values as a purpose-driven business.
Solutions to suit your brand.…
I offer a bespoke service as every client is unique. I tailor my proposals to match your needs and budget. It could be any of the following:
- Crafting a full sustainability marketing strategy
- Acting as a mentor and advisor to empower you to be a purpose-led brand
- Website and content strategy audits and recommendations
- In essence, whatever you need at this stage in your journey
I’ve worked in marketing for over 30 years and nearly half of that time has been for purpose-driven brands. I know what language to use and I understand what audiences want to hear. I also recognise the topics of interest and concern within many sectors. I can help you make sure that you are communicating the most relevant and engaging content.
WHY PARTNER WITH ME?
SUSTAINABILITY MARKETING STRATEGY
SUSTAINABILITY MARKETING STRATEGY
SUSTAINABILITY MARKETING STRATEGY
A combination of key skills for an ambitious yet realistic sustainability marketing strategy for your business. I have worked in the ethical sector for over 15 years and live as a conscious consumer myself - so it is embedded in my psyche.
COMMUNICATIONS EXPERTISE
SUSTAINABILITY MARKETING STRATEGY
SUSTAINABILITY MARKETING STRATEGY
I can help you communicate your sustainability commitment to your customers. I can also empower you to engage your staff, your suppliers and peers in your industry. Making sure you do this transparently and based on facts to avoid greenwashing.
BEST PRACTICE & NETWORKS
BEST PRACTICE & NETWORKS
BEST PRACTICE & NETWORKS
As well as being an experienced Chartered Marketer, I’m also knowledgeable about actioning a sustainability strategy as I ran a conscious luxury villa rental for 7 years. I have multi-sector experience of sustainability successes and networks of contacts who can help you in your own sustainability journey.
DEDICATION & PASSION
BEST PRACTICE & NETWORKS
BEST PRACTICE & NETWORKS
I do what I do as I am hopeful for the future. I truly believe that the human race has the creativity and determination to come up with inventive solutions to the environmental and social challenges we face. And I want to be part of that.
With the power of marketing, you can too.
MY COMMITMENT
