Accesso effettuato come:
filler@godaddy.com
Accesso effettuato come:
filler@godaddy.com
If you are a running a service industry, you may think that you do not really have an impact on the environment and nature. You are right that your impact will be less than a business who is manufacturing products. But you will still be generating a carbon footprint though your own operations and also through your value chain. Even if you do not have a direct impact on the natural world, you will certainly be using tech devices which rely on precious metals. So you may still be interested in doing something to protect nature.
One thing you will have is people and they form an important part of any sustainability strategy. This is an area where you can have a real positive impact by treating everyone connected with your business with respect and fairness.
I'm sure that there are lots of business leaders working in service industries who want to be part of saving the planet and creating a fairer world. I want to help you do that.
Inspired to find out more about starting on your sustainable marketing strategy?
We live in a global society and we use products which come from all parts of the world. Supply chains are often complex and have shown their weaknesses due to the pandemic and rising fuel costs. Every business has a carbon footprint or impact on the natural world through its supply chain.
Your clients are likely to start asking about your sustainability credentials. They will be looking at their own impacts and that will include their suppliers in order to undertake a full analysis. Don't miss out to competitors who have already started on their sustainability strategy.
Every business uses the internet. Currently the carbon emissions of the internet from the server to the final device are not usually measured as part of calculating a carbon footprint. But they should be as the energy used is not negligible.
The pandemic has changed the way we work and in service industries in particular many businesses have introduced working from home. This brings new social and environmental issues.
There is pressure for companies to reduce their emissions from business travel. Having a policy which encourages more environmental travel will save money and emissions.
There is a shortage of talent and so potential staff can be more choosy about who they work for. They are looking for employers who are inclusive, fair and have a clear purpose.
I work as a freelance marketing director helping companies to incorporate sustainability into their business model. I am offering a service and I have always worked remotely from home.
So I understand how it can seem hard to be involved in the race to net zero or to have a positive impact on nature.
But there are actually so many actions you can take and, importantly, involve your staff in. You can even help them lead more sustainable lives themselves, which will often help them save money - very pertinent in the current climate.
I can help you get started on your sustainability journey with simple actions that will benefit your business and your people.
I started my marketing career in live events across a wide sector of industries. I moved client-side to work for a European menswear retailer and then worked with my husband and for myself as an entrepreneur once I had a family. This broad experience means that I have seen the best sustainable solutions in a number of different industries. I can share this knowledge and best practice with you.
Read my blog about the opportunities for service industry businesses.
As I have worked in the ethical arena for over 10 years, I have built up a substantial list of contacts. And if I don't have a specific contact, then I always know where to find one within the sustainable communities I am part of.