Every business should be on a mission to remove single-use plastic from their operations and should be an important issue for marketing teams. Plastic is a key area of concern for consumers and businesses are expected to act accordingly. With the growth in packaging innovation, it is actually a goal which is relatively easy to achieve. But to avoid greenwashing and making unsubstantiated claims, it is wise to be third-party certified.
Identifying where single-use plastic appears in your entire business is the first place to start of course. This will make sure you don't miss anything and make false claims.
Oceanic Global is a not-for-profit dedicated to protecting the world's oceans and seas with all its marine life but also our human connection to it both physically and mentally. The Blue Standard was created as a cross-industry standard which empowers businesses to achieve measurable impact that protects our precious blue planet. It establishes universal accountability for sustainable leadership.