It's time to change your narrative
Incorporate sustainability into your marketing strategy
If you want to become a purpose-driven brand, then you need to ensure that are talking about the right topics, using the appropriate tone and imagery and taking part in the conversations that matter most. Importantly, you must base your narrative on facts not vague promises. Read my blog about the dangers of greenwashing.
I've been in marketing for over 30 years - I'm a Chartered Marketer. For the past 15 years, I've worked in sustainability marketing. I developed strategies and action plans for sustainable brands, ie brands who are doing the right thing for people and planet. I understand how to communicate about purpose and I can help you incorporate sustainability into your marketing strategy. Read more about my career and my life as a conscious consumer.
