Accesso effettuato come:
filler@godaddy.com
Accesso effettuato come:
filler@godaddy.com
This is a time of transformation. We all have the opportunity to change the way we treat the planet and people. Consumers are expecting businesses to take the lead rather than governments. This makes it a unique time for leaders to use their businesses as a force for good. This is why understanding sustainability marketing is key.
Sustainability offers a new way to future-proof your business and engage with a kinder view of the world. Book a Free Sustainability Audit to discover your business's purpose.
If you want to become a purpose-driven brand, then you need to ensure that are talking about the right topics, using the appropriate tone and imagery and taking part in the conversations that matter most. Importantly, you must base your narrative on facts not vague promises. Read my blog about the dangers of greenwashing.
I've been in marketing for over 30 years - I'm a Chartered Marketer. For the past 15 years, I've worked in sustainability marketing. I developed strategies and action plans for sustainable brands, ie brands who are doing the right thing for people and planet. I understand how to communicate about purpose and I can help you incorporate sustainability into your marketing strategy. Read more about my career and my life as a conscious consumer.